I came across an article, The Truth About the Ice Bucket Challenge by VOX.com, that sparked a bit of anger. As someone in the non-profit world, charitable gifts are a HUGE component to the success of your organization or cause, and in my industry we have to be transparent as to what the donation will be used for (capital improvements, programming, general operation expenses, etc). The recent ALS challenge and the statistics from this article brought that gut wrenching question to the surface – where is this money going?  Will it focus on finding a cure or just advancing methods/medications to treat the disease. Both are very important, but my blood begins to boil knowing that a few companies actually benefit from the focus being on medications instead of a cure.   (more…)